The newsroom isn’t what it used to be…
The newsroom, as it relates to journalists, editors, PR professionals, and the public is changing into a digital center where accuracy and immediacy of news are at odds due to social networks, the web, and consumers increased demand for instant updates.
According to businessweek.com U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online. Newspapers like the Minneapolis Star Tribune, The Miami Herald, and The Detroit News Company will be shut down or forced to go digital by the end of next year according to Time Magazine. [http://www.time.com/time/business/article/0,8599,1883785-2,00.html]
“Can the newspaper regain its place in American society?” asks Watson Sims of the Neiman foundation for journalists at Harvard in his article entitled “Newspapers Have Met Their Enemy Within”. [http://www.nieman.harvard.edu/reportsitem.aspx?id=100318]
“I believe the answer is yes. The consumer finds more depth and durability in newspapers than in electronic news sources.” But is this insight fact or just an optimistic opinion? Sims admits the newsroom has been changing since 1970 when he left the AP for the Battle Creek Enquirer. Budget constraints took place and the tone of news shifted from content based priority to revenue at the forefront. Newspapers cannot compete with the convenience of online publications and are forced to shift their operations to the web in order to stay relevant.
But is this shift to digital news all bad? TV news personalities have a twitter account under their names. Newspapers boast their online version to readers. More people get their news online than in print. Digitalization is taking over more rapidly than ever before. Editors speak on what is happening in their newsroom http://www.youtube.com/watch?v=Qs8cRQqsB_I
The newsroom has changed. The public is involved through networks like twitter and new forms of media. Reporting has moved online. Change cannot be stopped. We must embrace it because the new digital age is making the “paper” in a newspaper, obsolete.