Personal branding: Why journalists need it too

In today’s world, especially the working world of journalism, standing out among the rest is essential. In the past several years, there has been a major shift in the area of journalism. According to the Public Broadcasting Service, readers and consumers are gravitating toward the work of individuals rather than institutions.

personal branding

In journalism, developing a personal brand is key. It’s the ability to identify who you are, what you believe in and where you want to go.

Here are four ways to get started on building a personal brand:

Be seen (and heard) online. Establish yourself online by starting a blog, building an online portfolio or crafting a video resume. According to the Social Media ForumMultimedia storytelling is an effective way to market yourself to readers and potential employers. Allow your story to make you stand out from the rest and always remember to interact with your readers. However, do not underestimate the importance of real life networking.

Be genuine. Being your authentic self is one of the best ways to build a personal brand. If you are a naturally energetic and outgoing person, incorporate those qualities in all aspects of your life. There is no longer a defined line between who you are at home and who you are at work. Be professional but be your genuine self.

Authentic Personal Branding Model (© Hubert Rampersad)

Authentic Personal Branding Model (© Hubert Rampersad)

Be consistent. According Blog Marketing Academy, create a domain name and keep it consistent across all platforms. Consistency makes it easy for readers, consumers and employers to locate you online. It also becomes simpler for them to remember who you are.

Identify your values and passions. As a journalist, writing is more than likely to be your passion. However, identify what else is important to you and let that be known to your readers. When readers feel as if they can identify and connect with the writer, a network of loyalty and trust is formed.

A personal brand is a mixture of how you view yourself and how others view you. How will people remember you?

-Hanna Johnson

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