The ability for news consumers to get print journalism online has helped them stay up-to-date, but it’s changed the way newspapers responsible for much of the content stay in business.
It’s easier than ever to access newspaper content online. While this is good for their audience, the newspapers driving this change have been through a tumultuous journey.
The change begins
Six years ago, people got their news very differently. Newspapers, trying to keep up with their changing audience, made crucial errors trying to keep up.
Reuters examined the changing trends in newspaper advertising saw because of the online movement in 2007, which highlights how much has changed in the past six years.
The intervening years have seen a vast shift in newspapers’ financial situation. Gone are the days of “Extra, Extra,” and advertisers clamoring for prime space in print editions. It took them years to adjust, but some major newspapers have now seen an astounding shift: their online subscriptions are bringing in more money than print advertisements.
The new world of advertising
Margaret Sullivan, public editor for The New York Times, said that 2012 circulation revenue— money from subscriptions and paper sales— outweighed that brought in by print advertising.
This switch represents a major shift from past practices, but The Times doesn’t plan on stopping there. Sullivan interviewed other editors and outlined some of the ways they wish to use their newfound web prowess:
-Increased international investigative journalism
-Proper use of funds to maximize web presence
-Incorporation of breaking news coverage and extra online content
The future of online journalism
Newspapers can survive in the age of the Internet, as The New York Times has illustrated. The question that remains to be seen is whether other newspapers can adapt in time to survive.
Newspaper Death Watch, an online entity that tracks the decline of newspapers, notes that many have not been so lucky.
One thing is for certain: to ignore The Times’ trend is to underestimate newspapers, which remain a force to be reckoned with