Personal branding can set job candidates apart

A single degree is no longer enough to set you aside from your competitors. In order to get a job, you need to be authentic and able to sell yourself to the employer. This is why it is important to create your personal brand.

Seven Easy Steps to Create Your Personal Brand:

Step One: Define Yourself

It is important to understand your strengths. You will need to take these strengths and exploit them to help define your brand in a positive light. Ask friends and colleagues what they think your strengths are. This will help show you how people already see you in a casual setting.

Step Two: Identify Your Goals

Keep your eye on the prize. It is a lot easier to get what you want, when you know what you want. You want your personal brand to focus on helping you achieve your goals. Short-term goals and long term goals are the stepping-stones to your career.

Step Three: Define Your Audience

Just like in journalism, your main focus is your audience. Why do they want? Every company has an idea or a mission. They know what they want and it is your job to make yourself seem desirable.

Step Four: Update Your Resume and Portfolio

Your resume and portfolio is your personal brand on paper. This should list your strengths and emphasis your dedication and hard work. Keep a portfolio of your writing and projects. This is nice because it also allows you to see the progress you make as you add more. Your writing now is going to be very different from your writing 5 years ago.

Step Five: Create a Greater Network

According to Business Insider networking is a major contributor to getting a job.  It is important to do face-to-face networking to show people your strengths. Who you know can help you get connected to potential jobs and also help introduce you to potential employers. A positive reference is always a plus when applying for jobs.

Step Six: Boost Your Social Media Image

Social Media is being used for more than just keeping in touch with friends. It is a greater social network. According to CBS News, many businesses also use it to learn more about applicants. It is important that your life online helps to enforce your image in a positive way. You should include professional photos for icon images on sights such as LinkedIn and twitter. Also, remember that even if your profile is set to private on Facebook, on the Internet nothing is private.

Step Seven: Continue to Update Your Brand

It is no surprise that dreams change. As you mature and discover yourself your goals might change. It is important to keep your brand directed towards you and what you want. For each goal you achieve, alter your brand to help you succeed and achieve the next one.

Personal Branding will help you to figure out what you want and how you are going to achieve your goals. It is important to know that you are your image. Everyone who sees you is creating their own brand for you, it is your job to make sure your brand is showing what you want.

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