Being a “townie” is the most important characteristic one must have to work at Volume One magazine.

Mike Paulus, Online Editor for Volume One,the culture and arts magazine for the Chippewa Valley said working at Volume One relies on tight-knit relationships between various people in the community.

“Community is a word that gets used a lot around here,” said Paulus.

The magazine

The total Volume One staff consists of 12 employees. The Contributors page features unique portraits of all staff displaying the phrase “local people, local talent, local ideas.” The headquarters are on the edge of downtown Eau Claire. The magazine circulates 13,000 copies of their magazine to the community every two weeks.

Paulus said that paying attention to major events in the community such as The Confluence Project aides in the community’s views about the project.

“With an issue like The Confluence Project, which is tied closely to our organization, we have to take a stand,” said Paulus.

Volume One runs a special website dedicated to information about The Confluence Project.

Paulus’ work

Paulus received a degree in creative writing from University of Wisconsin Eau Claire with a minor in technical writing. Before coming to Volume One, Paulus worked for a publishing house in Eau Claire, creating educational video games in the communication and speech disorders field. He started at Volume One in 2006.

Paulus runs all digital content for Volume One, controls social media, promotions and writes newsletters. His schedule varies daily.

Mike Paulus explaining Volume One's social media components

Mike Paulus explains Volume One’s social media components

Paulus explained Volume One’s social media process in detail. Having a strategic plan to communicate to the community builds connections said Paulus. He posts on Facebook three times a day for Volume One, and once for The Local Store, a cozy section of the Volume One Headquarters which sells Wisconsin made products. The best time of day, combination of words and pictures all make a difference in Facebook posts. Paulus says Volume One’s Twitter followers have doubled since they started an account a year ago.

Special events

When Volume One holds or promotes special events, it is Paulus’ job to make sure the community knows. The Sounds Like Summer Concert Series, Chalkfest, and Volume One gallery are all unique Volume One events used to spice up the Eau Claire arts scene.

“A cocktail of promotion is used to promote special events,” said Paulus.

The Best of the Chippewa Valley Readers’ Poll is a highlight of Volume One magazine. Released annually, Paulus helps create the categories community members vote on from the best restaurant to the best sledding hill. Paulus handles all promotion for the special issue. Keeping web traffic high and creating posts to keep the contest in people’s minds are of importance.

Advice

Having a specific writing approach  is the best for any new job in a writing field said Paulus. Volume One’s niche is having a conversational, casual voice to readers.

“Voice has been the battle cry for everything we do,” said Paulus.

Paulus said caring about the community and what goes on is a unique aspect of Volume One that is truly special.

-Zoe Clemmons

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