By Angel Vang
From creating posters and booklets to coupons and banners, university graphics designer, Amanda Obenhoffer, from the Integrated Marketing Communications Department, has been creating content for the university for almost six years now.
Obenhoffer received both her Bachelor of Fine Arts from UW-Eau Claire. She graduated in 2006 with her first degree in photography and second degree in 2010 in graphic design.
Before her current position, the artist had an internship here working in Davies with what was formerly known as the Information Design Services until she graduated and got a full time position in IMC as a graphic designer.
She is also a freelance photographer. Family portraits and wedding photos are the type of photos she captures. However, Obenhoffer said she personally enjoys landscape photography.
With an interest in art since high school, she developed a well-rounded liberal arts education, but to pursue graphic design Obenhoffer said pursuers should consider internships because getting experience working and communicating with clients is beneficial and different from classroom projects.
She initially wanted to pursue Communications and Journalism, Obenhoffer said, but she was more of a visual communicator and her photography background inspired her to become a graphic designer.
“Knowing that there were other ways to use my photos I wanted to be able to utilize that and incorporate them into more complex designs with type,” Obenhoffer said. “I really want to learn more about typography (and) working with the balance of image and type.”
Obenhoffer’s cubicle is what an artist’s space looks like. It is surrounded by an abundance of her past artwork along with a framed portrait of her 3-year-old son on her desk in front of her wooden manikin figures in dancing poses.
Obenhoffer has a sketchbook filled with drawings and keywords, which helps her brainstorm. She also introduced some of her past artwork, such as a UW meets EC brochure, the 2016 Centennial bus wrap and sketches for Chalk Fest.
For Chalk Fest, Obenhoffer had to create a variety of fragments, such as posters, booklets, flags, certificates, banners, directional signs, coupons and so many more to create different visual appeals and promote the event for different platforms.
The projects she is working on is the annual report calendar and a banner for the Printing Services Express opening soon in Davies.
Obenhoffer’s work has received a lot of critique as any artist should, but she said being an artist, you must learn not to be married to an idea. Nevertheless, as an artist, she said she enjoys seeing her hard work come to life.
“I think for a lot of artist in general, (the best thing) is just seeing your work become public and useful,” Obenhoffer said, “and know that you did all this hard work, and it gives you closure for the project too.”